about us



We are a family run business that lives by the motto: work hard and play hard!  As a family, we love to travel and when we visited new cities, we always looked for fun boutiques!  We liked that boutiques carried more unique items and provided a more personal shopping experience.

Opening our own boutique was added to the bucket list!  Since the kids were young and we weren't quite ready to take the leap into opening a brick and mortar store, we decided that an online boutique was the perfect option for us! We opened sugarloveboutique.com in our basement in 2013.   We named it Sugar Love because we called the kids sugar and love when they were young!  As our business grew, we knew we needed to move into another space and somewhere deep down that our hometown could use a little Sugar Love!

We opened our retail store in April of 2015 and doubled our retail space the following year.  After four years at our first location, we purchased a bigger building and were thrilled to open our new and improved retail space which will include a men's department in February 2019!  It has been such a thrill to see our store come to life and to be able to share it with our hometown!  We have been honored to be voted Fort Wayne's Favorite Women's Boutique three years in a row and last year also added the honor of Fort Wayne's Favorite Women's store!

We believe that shopping should be fun and doesn't have to be expensive!

If you are in the Fort Wayne, Indiana area, come and visit us!  We are located at 538 E. Dupont Rd. 

Open M-F 10-6 and Sat 10-4.